David Ogilvy: We Sell or Else

ปรมจาร์ย ถ่ายไว้ 50 กว่าปีที่แล้ว ยังใช้ได้ 100% ไหมนี่???

Christian Oestlien
My first internship was with Ogilvy & Mather in Hong Kong when I was 18. There I was introduced to the writings of Sir David Ogilvy, which should be required reading material for anyone in this business. This video is roughly 50 years old, but if you substitute "direct response" with "digital" you can see that the same truths, misconceptions, and opportunities that rang true in advertising a half a century ago are alive and well today.